Privacy Policy – Par Apparel

PAR Apparel Privacy Policy

Effective 2/10/2026

Scope of This Policy
Agreement to Terms
Information We Collect
Cookies
Children’s Privacy
Our Use of Personal Information
Our Disclosure of Personal Information
Security
Additional Disclosures for Residents of California
Links to Other Websites
Effective Date and Changes to This Privacy Policy
How to Contact Us

Scope of This Policy

P.A.R Apparel, LLC (“PAR,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our websites at parclothing.com and parapparelgroup.com (the “Sites”), from engaging with our content, or by use of any of our services (collectively, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy.

2. Agreement to Terms

By using or accessing the Service in any manner, you acknowledge that you accept the practices and policies outlined below and the policies outlined in our Terms of Use, and you hereby consent that we may collect, use, and disclose your personal information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information.

3. Information We Collect

We may collect the following categories of personal information (a) directly from you (such as when you make a purchase or contact us), (b) from the device and browser that you use to access the Service, and (c) from cookies and similar technologies.

Identifiers

We may collect your first name, last name, and email address.

User-generated Content

We collect the information and content of communications that you share through the Service. This may include the contents of any communications you share when you contact us.

Device Information

We may collect device information when you visit our Sites. Device information may include your device type, browser type, online and/or unique identifiers, IP address, and geolocation information.

Internet Activity

We may collect information concerning your interaction with the Sites, including when you access the Sites and your browsing activity on the Sites (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Sites’ host or similar providers (e.g., Google Analytics) that may be helpful for marketing purposes or for improving the Service.

You are not required to provide all personal information identified in this Privacy Policy to use the Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able to respond to your requests.

4. Cookies

We store certain information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Sites are generally divided into the following categories:

Strictly Necessary Cookies. These are required for the operation of the Sites. These cookies are session cookies that are erased when you close your browser.
Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to the Sites and understand how such users navigate through the Sites (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located).

We also use Google Analytics for part of this process. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. Google provides users with the ability to prevent their data from being used by Google Analytics—learn more by going to https://tools.google.com/dlpage/gaoptout.

You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Sites, however, you might not be able to access or use important functions or features of our Sites, and you may, for example, be required to re-enter your log-in details.

5. Children’s Privacy

The Service is not intended for users under the age of 16 and PAR does not knowingly collect personal information from individuals under the age of 16. If you are aware of, or suspect that, someone under the age of 16 is using the Service without permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

6. Our Use of Personal Information

We collect and use your personal information for the following purposes:

Providing the Service to you and providing services requested by, or reasonably anticipated within the context of our relationship with, you;
Managing our relationship with you, and responding to your inquiries or requests, and requesting feedback;
Analyzing use of the Sites;
Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity, or prosecuting those responsible; and
Complying with legal and regulatory obligations.

7. Our Disclosure of Personal Information

We may share your personal information with the following third parties:

Service providers, including web hosting providers. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites.
Advisors and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.
With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.
Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

8. Security

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. We have implemented various security measures to protect both the personal information and the general information that we receive from you through the Service. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

9. Additional Disclosures for Residents of California

For residents of California, this section describes how we collect, use, and disclose (as defined under California law) the personal information of California residents, and the rights you may have under California law. These disclosures are intended to supplement this Privacy Policy with information required by California law.

To understand what personal information we may have collected about you in the past 12 months, and from where we collected it, please see the section Information We Collect above.

We collect this personal information, as further described in the Our Use of Personal Information section above, to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives.

We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:

Identifiers	Service providers; Business reorganization; Mandatory disclosures and legal rights
User-generated Content	Service providers; Business reorganization; Mandatory disclosures and legal rights
Device Information	Service providers; Business reorganization; Mandatory disclosures and legal rights
Internet Activity	Service providers; Business reorganization; Mandatory disclosures and legal rights

For more information on how your information is disclosed, please see the Our Disclosure of Personal Information section.

Sale of Personal Information

PAR does not sell or share your personal information with third parties. In addition, we do not sell, or have actual knowledge of any sale of, the personal information of minors under 16 years of age.

Your Rights

Under California law, you have a right to notice, upon collection, of the categories of personal information collected and the purposes for which the information will be used. In addition, California residents may have additional rights, subject to certain limitations, including:

Access: You may have the right to access a copy of the categories and specific pieces of personal information that we have collected, used, and/or disclosed.
Correction: You may have the right to request that we correct inaccurate personal information that we hold about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Deletion: You may have the right to request that we delete or anonymize your personal information, with certain exceptions.
Sale/Sharing Opt-out: You may also have the right to opt-out of the sale of your personal information.
Limit Use and Disclosure: You may have the right to limit our use and disclosure of sensitive personal information.
No Retaliation: You have the right to be free from discrimination for exercising your rights.

If you wish to exercise any of these rights or have any questions or concerns regarding the processing of your personal information, please visit our Contact page at https://parapparelgroup.com/contact/ to submit a request. We will respond to your request consistent with applicable law.

Please note, however, before we are able to process your request, we will need to properly verify your identity for security purposes. Where we possess appropriate information about you on file (e.g., name, phone number, email, or physical address), we will attempt to verify your identity using that information.

To use an authorized agent to make a request on your behalf, we require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to verify your identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.

Data Retention

We retain personal information about you for as long as necessary to provide you with the Service or to perform our business or commercial purposes for collecting your personal information. When establishing a retention period for specific categories of information, we consider the source of the collected personal information, our need for personal information, why we collected the personal information, and the sensitivity of the personal information. In some cases, we retain personal information for a longer period, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule, or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

10. Links to Other Websites

For your convenience, we may link to third-party sites and services, or otherwise display third-party content through our Sites to provide increased value to our visitors. We have no control over these linked sites, each of which has separate privacy and data collection policies and practices independent from us. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.

11. Effective Date and Changes to This Privacy Policy

This Privacy Policy is effective as of the date at the top of this policy. PAR has the discretion to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage users to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect, especially before you provide information, and particularly personal information, directly to us through the Service. In the event of a material change to this Privacy Policy, we will provide a message through our website or via email informing you of the change.

12. How to Contact Us

If you have any questions about this Privacy Policy or the Service, please visit our Contact page at https://parapparelgroup.com/contact/.